Fujifilm GFX100S Rumor: 102 MP BSI Sensor and $5,999 Price

Photography Gear

A new rumor has popped up that claims the upcoming medium format Fujifilm GFX100S, the successor to the GFX50S, will land by the end of the month for just $5,999, pricing it squarely in contention against full-frame options from Canon, Nikon, and Sony.

This latest rumor, posted by FujiRumors, promises the GFX100S will come at the end of the month, though a specific date of January 27 is only mentioned by Mirrorless Rumors. The quoted $5,999 price would be less than the GFX50S retailed for when it was announced – $6,500 – but offer double the megapixels.

FujiRumors also states that the camera will have a modern backside illuminated sensor (BSI) which should translate to better low light performance as well as in-body image stabilization (IBIS).

Fujirumors’ publication of this rumor is lined with downright giddy language, as the announcement of a 102-megapixel medium format camera pricing itself around the upper-tier of full-frame would be enormous news for the camera market.


If the GFX100S does indeed retail for $5,999 and it performs well, Fujifilm will very likely upset the pricing economy of the full-frame camera market, at least for those cameras whose main goal is high resolution. It’s unlikely that medium format will be able to act as a true alternative for fast-action photography or filmmaking for quite some time, given the limits of current technology, but high-resolution photography is a prime target for something like the GFX100S.

If this pricing rumor is accurate, it will signal one of the most aggressive pricing strategies for medium format yet.

(via FujiRumors)

Articles You May Like

Photos of Last Northern White Rhino on Earth Wins Travel Photo Contest
7 ways to make the most of your location and create content that sells
Rode’s NTH-100 headphones are now a headset with the new NTH-Mic microphone
NFL Photographer Shares Dizzying View from Stadium Catwalk
Sony Has Moved 90% of its Camera Production from China to Thailand

Leave a Reply

Your email address will not be published. Required fields are marked *