Rumour: Samsung teaming up with Olympus for future smartphone cameras

Tips & Techniques

Well, if this ain’t just the weirdest thing I’ve heard this year. Apparently, Samsung is teaming up with Olympus (?!?) to collaborate on the smartphone modules for future Samsung smartphone, possibly including the Fold 3. At least, according to “tipster” heyitsyogesh on Twitter and “confirmed” by Ice Universe on Weibo.

The general idea doesn’t seem that crazy. After all, we’ve seen smartphone manufacturers team up with Leica, Hasselblad and Zeiss. But Olympus? When Olympus doesn’t technically even make cameras anymore? Responding to that query, heyitsyogesh confirmed to DIYP that it is indeed OM Digital that the collaboration is with, but that it will use Olympus branding – which sounds even stranger.

The rumour was “confirmed” by Ice Universe via Weibo…

If true, it would be a very smart move for OM Digital. Getting into a big smartphone manufacturer like Samsung, especially when Samsung makes their own sensors and is rapidly taking market share away from Sony, certainly would help cement OM Digital’s future as a solid company, even if it takes them a while to get the old Olympus Micro Four Thirds system properly up and running.

Olympus almost certainly had a lot of cool as-yet-unused tech IP that would’ve been transferred to OM Digital. So, the idea of the two collaborating does at least seem plausible. But why would they go with the Olympus branding? Are they even allowed to use the Olympus branding? That’s very weird considering that OM Digital probably won’t even be using the Olympus branding anymore on newly manufactured cameras that were previously made by Olympus.

As weird and potentially unlikely a match up as this seems, it would be very cool if true and offers a lot of hope for the future of OM Digital as a company, offering some hope for the Micro Four Thirds system in turn.

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