Instagram adds AMBER Alerts for missing children to your Feed

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instagram amber alerts

Instagram is bringing another child-safety feature to its app, and it could actually be useful. Starting this week, you will be seeing pop-up AMBER Alerts in your Instagram Feed. If there is a child missing in your area, Instagram will act as one of the official channels for alerting the public and notify you.

This feature has been around on Facebook for a while, since 2015. But it’s only coming to Instagram now in collaboration with The National Center for Missing & Exploited Children (NCMEC). Adam Mosseri announced the new feature and said that it’s been introduced in 25 countries around the world. “This means that if you’re in the vicinity of a missing child, you might see an AMBER alert showing important details about the missing child such as a photo & any other information that can be provided,” Mosseri writes on Twitter.

🚨 AMBER Alerts 🚨
This week, we’re bringing AMBER Alerts to Instagram.
This means that if you’re in the vicinity of a missing child, you might see an AMBER alert showing important details about the missing child such as a photo & any other information that can be provided. 🙏🏼 https://t.co/7Qs8JZqRl1

In case you don’t know what AMBER Alerts are, here’s the official explanation:

“AMBER Alerts are activated in the most serious child-abduction cases. The goal of an AMBER Alert is to instantly galvanize the community to assist in the search for and safe recovery of a missing child.  These alerts are broadcast through radio, TV, road signs, cellphones, and other data-enabled devices.”

When law enforcement issues an AMBER Alert, NCMEC is notified and re-distributes the alert to the appropriate secondary distributors. As far as Meta’s platforms go, Facebook has been one of them for the past seven years, and now Instagram has joined as well.

The AMBER Alert system is being used in all 50 U.S. states, the District of Columbia, Indian country, Puerto Rico, the U.S. Virgin Islands, and 27 other countries across the globe. There has been an initiative to implement AMBER Alert in Serbia as well, but it hasn’t been done yet. Needless to say, I hope that this will change.

[via Digital Trends]

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